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AZDCA Newsletter Fall 2020

Hello, Remember me? It has been quite the year and we are nearing the end. There has been good changes and then some really ______ changes. (I'll let you fill in the blank.)

What change has made you become different? For me, its been a variety of things. Everyday is different, even though this may be cliché, it is true! The new normal is we do not know what to expect and have to go through our daily lives changing everyday it seems. Think about it. Most of us would have done some art shows, exhibitions and now we all must be creative and find ways to market our art.

This change has definitely challenged us as it has changed the way we work, and we have had to come to terms with the "New Normal." I have had to shift my way from what I have known and towards the new way of thinking. I honestly can say I have been slow in acknowledging all this change, but it has been an essential part of coping for me. I found online shows to participate in and one of the galleries where my work is at is having virtual Holiday show. I also have been exploring creative ways to market myself online.

At this stage of the year, I have come to fully accept my (our) changed circumstances. It doesn't mean I am giving up on my former way of thinking, it just means I am moving on. I can't say this change hasn't been stressful, but it has made me grow and accept that I have to keep moving forward. How about you?

The Divine Ms. N



“Every day the clock resets. Your wins don't matter. Your failures don't matter. Don't stress on what was, fight for what could be.“ -Sean Higgins


Board Members

President: Warren Norgaard

Vice President: Pat Glover

State Jury Chairperson: Gail Jamieson

Secretary: Sonia Irvin

Treasurer: Chris Eggers

Parliamentarian: Sudha Achar

Board Member at Large: Michelle Startzman

Board Member at Large: Nancy Dorobiala

Board Member at Large: Barb Kingdon


2020 - 20121 Workshops

AZDCA will be having online workshops for the 2020-21 season! These workshops will be in real time, hosted on zoom, with these amazing artists who will be sharing their expertise and will be available for questions during the workshops. I don't have the date yet for when you can register, so be sure to check your email. Registration is available to members first, so make sure to sign up as an Arizona Designer Craft & Art member on our website if you want to have a good chance of getting into the one you want. Spaces are limited.

Virtual Presenters

  • Lesley Aine McKeown From Design to Fabrication

Jan 9, 2021 90 minute intro (10:00-11:30),

Jan 12th, 14th & 16, 2021 10:00 am-5:00 pm

  • Lynette Andreasen Bracelets in Many Forms

February 27 & 28, 2021 9:00 am – 5:00 pm

($500/day Beginning to Intermediate level)

  • Alison Antelman Where’s the Clasp?

March 12, 13 & 14, 2021 10:00 am – 5:00 pm

  • Bette Barnette Etching Silver & Steel

April 10 & 11, 2021 and 17 & 18, 2021 10:00 am  – 4:00 pm

  • Jan HarrellGlitter

May 1-2, 2021  10:00am – 4:00pm

  • Douglas Wunder Simple but Unique: The Art of the Layered Ring

May 15 & 22, 2021 10:00 am – 4:00 pm plus office hours for individual help


On The Horizon

Arizona Designer Craft and Art is happy to announce a new online members exhibition, to be hosted on our website,!

Titled On The Horizon, this annual online exhibition will explore our journeys forward. The horizons of life are impacted by human events and desires. Art is a way of predicting, depicting, and visualizing these human events and desires. The horizon is always changing. So, year after year it will be different. On The Horizon will showcase the works of forward-thinking artists by providing a platform to display their unique interpretations and perspectives on the current theme. While we cannot see what is beyond the horizon, with our creativity we can imagine, craft, and bring to light possibilities for impactful change.

Theme for 2021: Aesthetic Collection. Every artist expresses a unique individual voice and aesthetic approach to their work, but we are all connected through art making. As a collection of artists, we come together to celebrate the positive ways that we can impact one another. Aesthetic Collection is a grouping of work that creatively responds to themes of connection, either literally or metaphorically. The connection within an art piece, such as links in a chain or fibers woven together, or connections found within social networks and nature are rich sources of inspiration. Artists are encouraged to explore possibilities that highlight explicit connections

Submissions will be accepted beginning in November, so start creating today!

Important Dates:

Full Call-to-Artists: November 12, 2020 Submission Deadline: January 31. 2021 Notification of results: February 21, 2021 Online exhibition opens: Friday, March 19, 2021 Online exhibition closes: Friday, June 18, 2021


How To Manage Downtime As An Artist

There are so many aspects of an art career—creating, marketing, selling, organizing works, keeping track of your finances—to name just a few. Downtime in your art career is the perfect moment to recalibrate, find inspiration, and take care of the nitty-gritty. Taking care of tasks during a slow period supports your present and future career. Jump in on your to-do list. With each task you take on in a period of art career slowness, you are boosting your career and preparing for a busier future. 

Create a system for managing your collector contacts

Now is the perfect time to go through your contact list and see who you should be catching up with, reaching out to, or updating about your work. First things first, make sure that you have all your contacts and their information all in one place. Scan through your contact list for duplicates and missing information. Do you have all of your contact information up to date? If you are missing information, reach out to contacts. Let contacts know about what’s new in your art practice, and ask for their new address, phone number, or other missing information. Avoid the need for a mass follow-up in the first place with more regular check-ins. For example, following up with contacts after a sale is a great time to make sure that you have their most up-to-date information. It's helpful to not just know the basics about your contacts, like their email addresses, but to be familiar with their personal details. When you interact with your contacts, it's as much about them as it is about your art. Building personal relationships go beyond basic networking. Remembering important details and being able to interact on a variety of topics allows you to connect with clients and ensures that clients feel a connection to you and your art. 


Send out a newsletter to your audience. 

Now that you have your contacts cleaned up, it's time to reach out and reconnect with clients and partners with a newsletter. A good newsletter is an opportunity to not just update, but to engage. When you draft your newsletter, what are you looking to accomplish with your outreach? If you are looking for feedback for something like workshop themes, include a poll. If you are wanting to showcase new work, make sure to include photos and information about the process of making these works. When people buy art they want to feel a connection to you and to the work, you can help your readers build these connections.

Keep it short and sweet. A good newsletter is personal, informative, engaging, and readable. If you don’t normally send newsletters, experiment! If a newsletter format doesn't work for you, think about other email outreach ideas.

Review your finances.

Downtime is perfect for rainy-day tasks, like evaluating your finances. Tune into your accounting brain and review how you are spending and what is bringing in income.

Look for insights and then find solutions. Is there an expense that does not make sense to continue based on its financial return? Where do you spend the most, is this worth your expense or is there a cost-saving solution? Expand on successes and adapt your past successes to be increasingly better. If there is a way that you successfully generated income? Try it again! Think through how you can make things that already work for you, work even better. Look for what’s missing. Is there a way to bring in revenue that you haven’t tried yet?

Apply to an artist opportunity.

When things are slow, plan ahead. There are so many different artists opportunities, from residencies to calls for submissions, that there is something for every artist at every different point in their career. Take a look at opportunity lists and websites to see what’s out there. Think through not just what is exciting to you, but how each opportunity will support you now and in your future art practice. Be open to tips for applying to opportunities. Take your time now while you have more of it, to find and apply to an opportunity that makes sense.

Take advantage of having fewer demands on your immediate time and energy by expanding your art practice. Use this time to tap into your creativity.

If there’s something you’ve been wanting to experiment with but haven’t had the chance to, now is the perfect time to mix up how you are creating. Whether it is technique or theme, switching up your normal practice can allow you to access new areas of energy and creativity. 

Lean into this slow period to expand your practice. Take advantage of creativity boosting exercises and prompts. Take risks, make mistakes, and enjoy unbounded creativity. 

If your mission during this slow period is to be able to ramp up your sales, think about adapting what you usually create for a buyer’s climate. In difficult financial times, artists find success in creating smaller-scale works that are easier to sell over mediums like Instagram. Experimenting for you could be less about new themes and more about finding what type of production will excite your buyers.

Tune into the artist community around you.

Reconnect with not just your personal creative space, but the creative environment around you. Being a part of a larger creative community gives you sustained connections, support, inspiration, and enjoyment. Being an artist is not a solitary experience. Get out of your studio to enrich your art-making. Engaging creatively outside of your immediate practice helps you to keep working and thinking within your art practice. Go to a gallery opening. Read up on current art events in your city. Find an artist group to join. Propose a collaboration with an artist you respect. There are an unlimited number of ways to connect with other artists and to engage with your creative community.  You can seek out a larger artist community outside of your immediate area. Seek out podcasts, find galleries and museums working in interesting ways, try attending a digital workshop. 

Clean your art studio.

Having a clean studio will allow you to create efficiently and without stress. Go through all of your materials. Knowing what you have to use will prevent you from over-buying or realizing that you need supplies at the last minute. Ditch artworks you no longer want to work on with a studio sale. Think of this as spring cleaning, but lucrative! Double down on projects you’ve been meaning to complete. Once you get rid of clutter and refocus on what you’re wanting to create, commit! Since there will no longer be distractions in your studio, you’ll have a clearer idea of what art projects should have priority.  

Inventory your artworks.

Having an organized studio is half the battle for keeping your art organized. Use your slow period to inventory your new works. Inventorying your art is essential to managing your art career. If you already have a system in place, make sure that any new artwork is up-to-date with an inventory number, and full documentation. Follow consistent steps when inventorying your work. To archive your art you’ll need to be able to document your work and then record and save this documentation. 

Update your website. 

Freshen up your website with updated photos, information, and news. Your website should help your art business, not hurt it. Go through the steps of double-checking that all your links work and that there are no typos on your site. Your website is representative of you as an artist. Make sure that your viewers are taking away what you want them to be. Like when drafting your newsletter, think about how you want viewers to engage and think about you as an artist and your art. If you’ve never gone through the thought exercise of determining your own brand, now is a great time. 

Make a marketing calendar.

Use the extra time now to plan ahead for the next few weeks by creating a marketing calendar for yourself. Having a plan in place will make it easier for you to market your business each week. If you’ve never made a marketing calendar or a marketing plan, never fear! Think through what your marketing aims are. What mediums do you have at your disposal? What works best for marketing your art and engaging with your clients?

A marketing calendar can be as simple or extensive as you need it to be. Planning out your content ahead of time will make drawing out marketing insights and continuing to tweak your marketing plan and calendar easier. 

Make the most of a slow period.

A “slow period” by name, insinuates nothing happening and implies that there is nothing to do for your art career. However, a well-used slow period is anything but slow! 

A slow period can be your busiest and most productive time. Organize yourself now and prepare for the coming months to ensure that even your busiest times feel calm and under control. 


Upcoming Art Shows

NOTICE: COVID-19 constraints are changing nearly daily. Please, get directly in touch with promoters for the very latest information.

01/29 to 01/31 2021Tanque Verde Art Festival Tucson, Az Tucson, AZ

02/13 to 02/14 2021Ahwatukee Art & Crafts FestivalAhwatukee, AZ

02/19 to 02/21 2021Monterey Art & Craft FestivalTucson, AZ

5/08 to 05/08 2021Verde Valley Wine FestivalClarkdale, AZ

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